Cara Bouwer

LinkedIn: https://www.linkedin.com/in/cara-bouwer-bba6b1b/

The Africa Tech Authors & Speakers Forum is more than just an initiative – it’s a call to action. Technology is reshaping our world at an unprecedented pace, yet the voices driving these changes often come from the “Global North.” It’s time for Africa to rise, to lead, and to share its own story. Join us here: https://forms.gle/9i71dKWxAPdjRCfA8

The main points from our conversation:

Embrace the Non-Linear Journey: Writing and speaking careers rarely follow a straight path. Opportunities often come from unexpected places, so remain open to diverse experiences and learning opportunities.

Take Small Opportunities Seriously: Whether it’s proofreading, ghostwriting, or contributing to a blog, every opportunity is a stepping stone. Success rarely starts with a high-profile column or major speaking gig.

Find Your Writing and Speaking Process: Everyone has a unique creative rhythm—some work best in the morning, others at night. Experiment with different methods, venues, and tools (such as AI-assisted transcription) to discover what works best for you.

Be Persistent and Network Relentlessly: Breaking into publications and securing speaking engagements takes persistence. Engage with editors, join professional associations, connect on LinkedIn, and don’t be afraid to ask for mentorship or advice.

Share Your Unique Voice: Africa needs more voices in technology and media, especially from underrepresented groups like women. Platforms exist to support African writers and speakers—seek them out, contribute, and amplify your perspective.

About our conversation:

Many aspiring writers and speakers assume that success follows a structured path—formal education, a prestigious internship, and a steady climb up the ranks. However, as Cara Bouwer’s journey illustrates, the reality is often far less predictable. Starting as a sub-editor in sports journalism, she navigated various industries before establishing herself as an independent writer and researcher. Her experience highlights the importance of embracing an unconventional career path and seizing unexpected opportunities along the way.

For those hoping to enter the world of writing and speaking, the key lesson is that there is no single formula for success. Many professionals find themselves in roles they never formally studied for, proving that persistence and adaptability matter more than a predefined route.

The Value of Small Opportunities

Success in writing and public speaking does not happen overnight. Aspiring professionals must learn to recognise the value of smaller opportunities, even if they do not align perfectly with their passions. Many young writers start with proofreading, ghostwriting, or creating corporate content before moving into thought leadership or public platforms.

Bouwer’s experience shows that every opportunity—no matter how minor—contributes to long-term growth. Writing about unfamiliar topics or working on less exciting projects may not always be fulfilling, but it develops critical skills, builds credibility, and expands professional networks. Small steps eventually lead to larger breakthroughs.

Finding Your Creative Process

Every writer and speaker must discover their own unique process. While some thrive in structured office environments, others find inspiration in coffee shops or outdoor spaces. Some work best in the early morning, while others are more productive in the afternoon or late at night.

Bouwer highlights the importance of self-awareness in the creative process. She prefers to work in a quiet, familiar space rather than in a bustling café. She also uses a combination of auditory and visual techniques, such as listening to recorded interviews, colour-coding notes, and restructuring content to refine her writing. Similarly, aspiring speakers must experiment with different preparation methods—whether it is scripting their speeches, using mind maps, or recording themselves—to find what enhances their performance.

The Power of Persistence and Networking

Breaking into the world of professional writing or public speaking requires determination. Many young writers struggle to gain visibility, often facing rejection or being ignored by editors. Bouwer’s journey serves as a reminder that persistence is essential. It took Johan Steyn two years of reaching out to editors before receiving a response that led to his first publication.

Networking also plays a crucial role. Attending industry events, joining associations like the South African Freelance Association, and engaging with experienced professionals on LinkedIn can open doors. Personal introductions and mentorship can provide invaluable opportunities that cold emails alone cannot achieve.

Amplifying African Voices

Africa’s technology and media landscape need diverse perspectives, particularly from underrepresented voices. Platforms such as the Africa Tech Authors & Speakers Forum and organisations like African Women in Media provide aspiring writers and speakers with opportunities to contribute and be heard.

For those looking to make an impact, the message is clear: keep writing, keep speaking, and keep pushing forward. The journey may be challenging, but every step brings you closer to success.